Stage It to Sell It

Maria Contreras Maria Contreras is the Marketing Manager at Consumers Credit Union.
  • Posted on 3/16/2015
Are you ready to put your home on the market? If so, it’s time to start staging your house to sell. Staged homes tend to sell much faster and often for substantially higher prices than homes that have not been staged, so it’s worth your time and effort.
Are you ready to put your home on the market? If so, it’s time to start staging your house to sell. Staged homes tend to sell much faster and often for substantially higher prices than homes that have not been staged, so it’s worth your time and effort to stage your house. Staging can be as simple as arranging existing furniture, or as extensive as repairing, refurnishing, and redecorating the entire home. The scale varies, but the purpose is the same, to sell the house as fast as possible at the best price possible.

When potential buyers first enter your home, it is the first impression that will stay with them when they are considering a purchase. With so many houses on the market, it is probable that they will be shown numerous homes within the same day or week. Making your home memorable can be done by careful staging.

Staging can show buyers potential without making them use their imagination. If a home is empty and without furniture it may seem uninviting and be difficult to see how comfortable the home truly can be. Staging showcases a home, making it easier for buyers to understand how they themselves could use the space.

Sellers should also understand that a home that is untidy will give buyers negative opinions of the space. Disorder in a home makes it hard for buyers to see past the current state. With clutter, disrepair, and general disorder, buyers may assume the home is not in the shape they expect when purchasing a new house. If the sellers have pets or children, they may need to visually reduce the presence of pet or children’s toys. Clutter may suggest that there is not enough storage available and disrepair can show that there may be other issues below the surface that have not been maintained.

In today’s market, making a great first impression is especially important. With most home listings available to view on a realtor’s website, the staging shown in the website’s photographs will either increase or decrease the buyer’s interest in the property. The staging in the photographs can increase the viewings of the home, increasing the possibility of a sale.

Having a home on the market can be very frustrating and nerve-wracking. Your home will come under scrutiny by many different types of buyers, and it is important to know what your potential buyers are looking for in a home. Staging offers sellers the opportunity to view their home from a different perspective. By looking at a home from the viewpoint of a buyer, the strengths of a home can be highlighted, while anything the house may lack can be minimized. Staging affords homeowners the opportunity to make their home and living areas more appealing to potential buyers.

Home Staging Seminar

If you would like to learn more about home staging, Consumers Credit Union is hosting a free Seminar “Home Staging Basics from a Pro.”

Attendees will learn tips from professionals the benefits of staging and what it can do to help you sell your home. Learn how to stage a home with little or no cost and overcome the myths and untruths about staging a home in today’s market.

Date: Wednesday, April 8th, 2015
Time: Doors open at 5:30 pm: seminar starts at 6:00 pm
Location: KeyLime Cove Resort, 1700 Nations Drive Gurnee, IL. 60031
RSVP: Cedric Ivy: [email protected] or Call (847) 265-5541
Presenters: Tara Quinn owner of QUINNtessential Staging & Design, and Chris Mostyn, a Senior Account Executive of Brook Furniture.

Seating is limited. Please contact Cedric Ivy today either by email and/or phone to reserve your seat or for additional information about “Home Staging Basics From a Pro.”